Fix Health Care Policy

Obamacare “Rebranded”

Text from http://www.cuidadodesalud.gov/glossary.html

The Department of Health and Human Services (HHS), charged with implementing Obamacare, is running into a classic marketing problem: The dogs won’t eat the dog food.

So HHS officials recently announced that they are “rebranding” one of Obamacare’s major components; henceforth they will replace the word exchange with marketplace.

HHS has been implementing Obamacare for over 36 months now. The law is just as unpopular as the day it passed. Employers are trying to figure out if they will need to drop their employee health plans or cut their workers’ hours. Insurers still don’t have the answers they need to design and price the new required coverage. At least half the states are unwilling to set up their own exchanges.

What does HHS conclude? That its product needs a different name. Apparently the Administration thinks the dogs will like the dog food better with a different label on the can.

Read the rest on The Foundry…

Tags: bad policy, exchanges, marketplaces, ObamaCare, rebranded, Spanish, States